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Module 2 - A Closer Look into the Secret World of CPA Marketing
Welcome to Module 2.
By now you should have the following action items completed:
1. You have applied to a CPA Network.
If you have not applied yet then you should do that first because sometimes it takes a few days to get accepted.
Here are are my 2 favorite networks to work with: Neverblue.com or VanceAd.com. Their affiliate managers are very friendly, and I have always been paid on time.
2. Optional: Y0u might need a website when you apply to certain CPA Networks. Your website can be in any niche at all, but not x rated, or anything illegal. It is just so you can get accepted to some networks that require you have a website. If you do not know how to set up a website quickly then I recommend you get someone to do it for you quickly, or go to WordPress.com, also you could check out the special offer >>Click here if you need help.
CPA Marketing Explained
With CPA offers, you can actually make money without having to generate a sale.
This is the most attractive aspect of CPA, because even new marketers can quickly generate a steady income with laser targeted campaigns that are focused on motivating visitors into completing the required action – even if it’s as simple as submitting a telephone number or completing a short survey.
CPA opportunities come in many different formats, with some requiring a prospect or lead to spend less than a few minutes completing the offer, while other more elaborate CPA offers require additional steps.
Since there are literally thousands of CPA opportunities to choose from once accepted to a network, you’re given a lot of flexibility when choosing what CPA programs to promote.
The requirements often range from a single email opt-in to lengthier form processing including three, four page surveys, application forms as well as downloading software, scripts, demos and screen savers.
While CPA offers vary and the requirements associated with being credited for an ‘action’, there are an abundance of high paying CPA offers and programs that you can get involved in.
CPA is one of the easiest ways to make money online with very little effort in comparison with many of the traditional marketing campaigns and opportunities.
Most CPA Companies pay out anywhere from $.25 right up to $4.00 for a single email capture (visitor enters in their email for information), with other CPA opportunities paying out as much as $150.00 for a multi-part process or a more in depth requirement, where your prospect may need to verify their address, accept a free trial offer or enters their credit card information.
As described in module 1, in order to begin earning money with CPA offers, you will need to enroll into a CPA network. There are networks available online that house a large variety of CPA offers, enabling you to join one website and being given the opportunity to participate in multiple programs from many different companies.
Why Should I sign Up to CPA Networks?
CPA networks serve as the middleman, connecting publishers(you) and advertisers together. Once you have been accepted into a CPA Network, you will be given a list of available offers you are allowed to promote. Some will require approval, and all offers will have their own tracking link that you can use to track all of your sales.
This link identifies you as an affiliate and when you login into the CPA network it tracks all of your activity, primarily your sales and in turn, provides you with conversion rates and other information that can help you determine how well your promotional campaigns are doing.
What to Look for when applying to CPA Networks
You always want to minimize your risks by joining established networks, that are known to both pay affiliates on time, and offer much needed support. It can be hard to tell which ones are good, but I have used several and the ones I recommend in this course are ones that have always paid me on time…without fail.
Get to Know your Affiliate Managers
The majority of reputable CPA networks will assign a support representative or agent to your account who is responsible for answering questions, and even helping you choose offers based on your existing traffic campaigns, websites as well as the markets you are interested in.
Your account representative or affiliate manager is an important asset, and you want to make good use of any help you’re given if you are new to CPA marketing.
How to Get Approved to CPA Networks
In order to start making money in CPA, you’ll need to apply to the CPA networks and go through a simple approval process.
It’s important that you’re prepared to answer questions regarding your marketing preferences, and that you can inform the CPA networks of your ability to successfully market CPA offers. If you apply to Vance Ad network you likely will not have to answer any questions.
If you haven’t yet established an online presence or have websites of your own, tell the CPA network that you plan to market offers via PPC (pay per click) marketing or search engine optimization, (these traffic types are generally accepted at all networks) and that you are new to online marketing but are prepared to develop marketing campaigns and put in the effort needed to be successful.
There are many guides online that will advise you to deceive networks by indicating that you have years of experience in marketing, but from personal experience, if you are upfront about your limited marketing experience but you emphasize your interest in CPA marketing, you still have a very good chance at being approved with the majority of established CPA networks.
Once you are approved the first thing you should do is ask your affiliate manager what the highest converting offers are and don’t be afraid to call them and have conversation with them and ask a ton of questions…The more money you make the more they will make…so they WANT to help you!
Many times they will have some great advice for you.
CPA Versus Revenue Share
When you join CPA networks, some will give you the opportunity to choose between a CPA or Revenue Share income model. Don’t underestimate the power of revenue share. Even though the title of this website is CPA, I highly recommend that any campaign you build has a way to make recurring income. Revenue share is a way to make recurring commissions.
With CPA, since you are paid one lump sum for each completed action, you must consistently work at generating new leads and prospects and traffic.
For example, if you are promoting a gambling website, such as a poker gaming company, you may be paid out each time someone you refer to the poker website signs up for a free account or takes advantage of a free trial offer.
Once that prospect has completed the required action, and you are paid accordingly, you will no longer earn money from that particular person and must go on to recruit and refer others in order to continue to receive payment.
With Revenue Share, or recurring billing products, you are offered a percentage or an ongoing payment plan for each prospects activity. If you visit http://www.clickbank.com and search their marketplace you can find several recurring payment products for most niches.
In the example of a poker website, if you referred a user who joined the website you may be paid out a percentage of their account funding when playing the games, or a flat rate for specific amounts that your prospects spend while a member of these websites.
When you are new to CPA offers, choosing whether to join the CPA offer or the Revenue Share model can be a difficult decision to make – normally I set up my campaigns to include both so that I can earn some up front money, and build a long term residual income at the same time – you will see how I do this in the ext modules.
Many new CPA affiliates typically go with the CPA offers only because they are unable to effectively gauge how valuable each referred prospect may be, and how much more money they could be earning from each person rather than consistently scouting out new referrals.
Personally, I prefer to go with the Revenue Share model as often as possible so that I am able to work smarter, not harder. I am able to focus on recruiting a specific number of active participants and continuing to profit from their ongoing activities.
If you are unsure what will work best for you, start off by promoting a handful of CPA programs, and accept an equal number of Revenue Share offers.
Then, spend a couple of months promoting both equally and determine which ones are yielding better results.
From that information collected, you will be able to focus primarily on the ones that generate maximum profits while weeding out any inactive or poorly converting campaigns that you are struggling to profit from.
Setting Up Campaigns
In the next modules we will talk about how to start setting up profitable campaigns. First I want to explain a few things you should start to think about before choosing how to set up your first campaigns for maximum profit potential.
One important tip you should take away from this module is that you should not rush into setting up a bunch of different campaigns.You should start with just one campaign and one offer and 1 traffic source & try to make a profit with it.
A CPA affiliate has a much easier job to make profit but if you rush, you are setting yourself up for failure. You still acquire traffic, either by paying for it, or by putting together a well-optimized site that gets good search engine placement for certain keywords. At that point, however, the your job is nearly complete.
Many times I promote “1 page offers” or downloads…this means my site visitor simply needs to go onto the next page to fill out a form requesting some sort of information or to download a toolbar or ringtone…
Keep in mind, this does not require the person to get out his or her wallet, or spend any money.
All it entails is that the visitor *requests free information* and give his or her name and email address, and perhaps a physical address.
I, as the CPA affiliate, get paid even when my site visitor does not buy anything. I am simply getting “leads”. I am getting paid for a lead not a sale. You can be paid up to $40 for a lead!
Many people have no idea how huge and lucrative lead generation is, and not a clue the kind of money that certain businesses will pay for a good lead.
Generally speaking the highest paying leads are in mortgage, loans, legal, and insurance. They are very valuable, as are credit card leads. You can also make leads for education institutions. Here is an example of one of my education related websites designed to collect leads: Degree in Criminology.
IMPORTANT
Collecting Leads Online for Long Term Business
Sometimes you can gain the most advantage by collecting the lead for yourself first.
Then you can constantly keep selling your list of leads on different but related offers. This approach is for people who want to build a long term residual income online.
For example, lets say I am promoting a loan offer. Before I send the person to the advertisers landing page I could offer them a free report on my own site teaching how to budget their money or whatever else I want to give them related to personal finances. Then I capture their email using a service like Aweber.
Aweber allows me to easily store email lists and send automatic messages to the list. If you do not have an email autoresponder I highly recommend you sign up to an autoresponder service like Aweber right now. It is only $1 for the first month.
By having a system like this in place now you will be able to collect thousands of leads for yourself then constantly re-sell them new but related offers.
Now in the future I can keep sending this person related CPA offers through email.
Let’s Talk About the Value of a Lead
In the case of a mortgage, one lead can generate a commission of thousands of dollars to a mortgage broker. An insurance or credit card account is worth recurring commissions potentially for many, many years. Even a ring tone lead has a long-term value, since the vendor will continue to market to that person over and over again, selling them many times what it costs to acquire them as a customer.
Marketing CPA affiliate offers is big, big business, and it is one of the best ways there is to monetize a website in my opinion. If you are looking for easy and lucrative ways to monetize a web site, CPA affiliation could be your answer – but let me be clear – you do not need a website to make serious money with CPA offers.
To really do well at CPA, you need to learn how to use traffic generation methods effectively, and know how to convince people to take the next action – which will result in your commission.
What Type of Offers Should You Promote?
There are several different kinds of CPA offers to promote. It is essential to evaluate these offers from the point of view of the revenue they would generate for you and the type of traffic you plan on using and whether you think you can create some type of angle so that you can sell the offer to your traffic. The most common types of CPA offers are free trials, filling in and submitting a form or e-mail & zip submits.
These offers are generally named after the action required under them.
“Free trial offers”
These generally are very profitable offers for both the CPA networks as well as YOU the CPA marketers.
The chances of the visitor clicking to the link and consenting to the offer are very high as long as you can presell the offer.
This is because a customer is offered the product completely free and he or she is required to pay only after the trial period is over. To get their product they often only have to pay $3-$5 for shipping.
Only the shipping charges are demanded, which means the initial investment by the customer is very low and if the product quality is really good he or she is likely to retain the product.
In recent years trial offers have taken a beating from FTC and many advertising places online do not allow anything related to trial offers. This is because some companies in the past were known to scam people into paying low trial fees, then they would instantly rack up huge credit card bills on these people without telling them the trial was over. There are not a lot of “trial” type offers anymore but some of them do still exist, but they must adhere to very strict guidelines.
The commission offered by the advertiser to the network is quite generous for such leads and eventually you as a marketer can get paid $40-$100. Moreover free trial offers are very easy to be promoted particularly if the product quality and reputation is good enough.
You as marketer get a high commission on products easy to sell by simply driving the customer to the landing page which make free trial offers amazingly popular.
E-mail submit and Zip code submit
These offers are among the other common type of CPA offers. The only action required on the part of the visitor is to enter his or her zip code or e-mail address and you get a commission!
Once they do this action, you as marketer are entitled to a payment of agreed commission. For obvious reasons the payouts in these offers are considerably lower as compared to free trial offers.
Normally, a marketer gets somewhere between $1 and $5 per lead but with little effort, you can promote these types of offers to a large crowd and can easily drive heavy volume of traffic to earn substantial income.
What is the Network EPC?
To see how the offer converts for other affiliates, some networks like Neverblue track EPC (earnings per click). So for example if you decide to set up a PPC campaign and the minimum bid to pay for clicks for your keywords is $0.98, the network EPC is however $0.7, you are more than likely to lose money.
A thought about EPC: You have to consider that a certain percentage of affiliates will use cold traffic, that converts much worse than other types of traffic. So you just have to see the network EPC as an average. If you are looking to send out the offer to your highly responsive list, your personal EPC will be much higher, while if you will use free ads, it will be lower. But you are not limited on how much money you make whatsoever. Just because an offer has a low EPC does not mean it is not going to convert for you.
Summary
This module was designed to provide you with a quick overview of what CPA is, and how you can benefit by becoming part of this fast paced, explosive marketplace.
Just like traditional affiliate marketing, you can quickly build a full time income with high converting CPA offers, combined with targeted landing pages and websites, but it will take a bit of time and effort.
I hope that this module has provided you with the basic information needed to enter the CPA arena, but I encourage you to continue learning about this exciting opportunity.
Action Items for Module 2
Consider signing up for an autoresponder service like Aweber. This is important when designing profitable campaigns, especially if you want to build your own list of leads. Once you have a list you can begin to build rapport and market to them. Once you have your own list of leads you will be in a much better position to make long term residual income from all your efforts.
Start looking over all the offers that are available through your CPA Network and start to think about which ones you think you would like to promote.
Module 2 - A Closer Look into the Secret World of CPA Marketing
Welcome to Module 2.
By now you should have the following action items completed:
1. You have applied to a CPA Network.
If you have not applied yet then you should do that first because sometimes it takes a few days to get accepted.
Here are are my 2 favorite networks to work with: Neverblue.com or VanceAd.com. Their affiliate managers are very friendly, and I have always been paid on time.
2. Optional: Y0u might need a website when you apply to certain CPA Networks. Your website can be in any niche at all, but not x rated, or anything illegal. It is just so you can get accepted to some networks that require you have a website. If you do not know how to set up a website quickly then I recommend you get someone to do it for you quickly, or go to WordPress.com, also you could check out the special offer >>Click here if you need help.
CPA Marketing Explained
With CPA offers, you can actually make money without having to generate a sale.
This is the most attractive aspect of CPA, because even new marketers can quickly generate a steady income with laser targeted campaigns that are focused on motivating visitors into completing the required action – even if it’s as simple as submitting a telephone number or completing a short survey.
CPA opportunities come in many different formats, with some requiring a prospect or lead to spend less than a few minutes completing the offer, while other more elaborate CPA offers require additional steps.
Since there are literally thousands of CPA opportunities to choose from once accepted to a network, you’re given a lot of flexibility when choosing what CPA programs to promote.
The requirements often range from a single email opt-in to lengthier form processing including three, four page surveys, application forms as well as downloading software, scripts, demos and screen savers.
While CPA offers vary and the requirements associated with being credited for an ‘action’, there are an abundance of high paying CPA offers and programs that you can get involved in.
CPA is one of the easiest ways to make money online with very little effort in comparison with many of the traditional marketing campaigns and opportunities.
Most CPA Companies pay out anywhere from $.25 right up to $4.00 for a single email capture (visitor enters in their email for information), with other CPA opportunities paying out as much as $150.00 for a multi-part process or a more in depth requirement, where your prospect may need to verify their address, accept a free trial offer or enters their credit card information.
As described in module 1, in order to begin earning money with CPA offers, you will need to enroll into a CPA network. There are networks available online that house a large variety of CPA offers, enabling you to join one website and being given the opportunity to participate in multiple programs from many different companies.
Why Should I sign Up to CPA Networks?
CPA networks serve as the middleman, connecting publishers(you) and advertisers together. Once you have been accepted into a CPA Network, you will be given a list of available offers you are allowed to promote. Some will require approval, and all offers will have their own tracking link that you can use to track all of your sales.
This link identifies you as an affiliate and when you login into the CPA network it tracks all of your activity, primarily your sales and in turn, provides you with conversion rates and other information that can help you determine how well your promotional campaigns are doing.
What to Look for when applying to CPA Networks
You always want to minimize your risks by joining established networks, that are known to both pay affiliates on time, and offer much needed support. It can be hard to tell which ones are good, but I have used several and the ones I recommend in this course are ones that have always paid me on time…without fail.
Get to Know your Affiliate Managers
The majority of reputable CPA networks will assign a support representative or agent to your account who is responsible for answering questions, and even helping you choose offers based on your existing traffic campaigns, websites as well as the markets you are interested in.
Your account representative or affiliate manager is an important asset, and you want to make good use of any help you’re given if you are new to CPA marketing.
How to Get Approved to CPA Networks
In order to start making money in CPA, you’ll need to apply to the CPA networks and go through a simple approval process.
It’s important that you’re prepared to answer questions regarding your marketing preferences, and that you can inform the CPA networks of your ability to successfully market CPA offers. If you apply to Vance Ad network you likely will not have to answer any questions.
If you haven’t yet established an online presence or have websites of your own, tell the CPA network that you plan to market offers via PPC (pay per click) marketing or search engine optimization, (these traffic types are generally accepted at all networks) and that you are new to online marketing but are prepared to develop marketing campaigns and put in the effort needed to be successful.
There are many guides online that will advise you to deceive networks by indicating that you have years of experience in marketing, but from personal experience, if you are upfront about your limited marketing experience but you emphasize your interest in CPA marketing, you still have a very good chance at being approved with the majority of established CPA networks.
Once you are approved the first thing you should do is ask your affiliate manager what the highest converting offers are and don’t be afraid to call them and have conversation with them and ask a ton of questions…The more money you make the more they will make…so they WANT to help you!
Many times they will have some great advice for you.
CPA Versus Revenue Share
When you join CPA networks, some will give you the opportunity to choose between a CPA or Revenue Share income model. Don’t underestimate the power of revenue share. Even though the title of this website is CPA, I highly recommend that any campaign you build has a way to make recurring income. Revenue share is a way to make recurring commissions.
With CPA, since you are paid one lump sum for each completed action, you must consistently work at generating new leads and prospects and traffic.
For example, if you are promoting a gambling website, such as a poker gaming company, you may be paid out each time someone you refer to the poker website signs up for a free account or takes advantage of a free trial offer.
Once that prospect has completed the required action, and you are paid accordingly, you will no longer earn money from that particular person and must go on to recruit and refer others in order to continue to receive payment.
With Revenue Share, or recurring billing products, you are offered a percentage or an ongoing payment plan for each prospects activity. If you visit http://www.clickbank.com and search their marketplace you can find several recurring payment products for most niches.
In the example of a poker website, if you referred a user who joined the website you may be paid out a percentage of their account funding when playing the games, or a flat rate for specific amounts that your prospects spend while a member of these websites.
When you are new to CPA offers, choosing whether to join the CPA offer or the Revenue Share model can be a difficult decision to make – normally I set up my campaigns to include both so that I can earn some up front money, and build a long term residual income at the same time – you will see how I do this in the ext modules.
Many new CPA affiliates typically go with the CPA offers only because they are unable to effectively gauge how valuable each referred prospect may be, and how much more money they could be earning from each person rather than consistently scouting out new referrals.
Personally, I prefer to go with the Revenue Share model as often as possible so that I am able to work smarter, not harder. I am able to focus on recruiting a specific number of active participants and continuing to profit from their ongoing activities.
If you are unsure what will work best for you, start off by promoting a handful of CPA programs, and accept an equal number of Revenue Share offers.
Then, spend a couple of months promoting both equally and determine which ones are yielding better results.
From that information collected, you will be able to focus primarily on the ones that generate maximum profits while weeding out any inactive or poorly converting campaigns that you are struggling to profit from.
Setting Up Campaigns
In the next modules we will talk about how to start setting up profitable campaigns. First I want to explain a few things you should start to think about before choosing how to set up your first campaigns for maximum profit potential.
One important tip you should take away from this module is that you should not rush into setting up a bunch of different campaigns.You should start with just one campaign and one offer and 1 traffic source & try to make a profit with it.
A CPA affiliate has a much easier job to make profit but if you rush, you are setting yourself up for failure. You still acquire traffic, either by paying for it, or by putting together a well-optimized site that gets good search engine placement for certain keywords. At that point, however, the your job is nearly complete.
Many times I promote “1 page offers” or downloads…this means my site visitor simply needs to go onto the next page to fill out a form requesting some sort of information or to download a toolbar or ringtone…
Keep in mind, this does not require the person to get out his or her wallet, or spend any money.
All it entails is that the visitor *requests free information* and give his or her name and email address, and perhaps a physical address.
I, as the CPA affiliate, get paid even when my site visitor does not buy anything. I am simply getting “leads”. I am getting paid for a lead not a sale. You can be paid up to $40 for a lead!
Many people have no idea how huge and lucrative lead generation is, and not a clue the kind of money that certain businesses will pay for a good lead.
Generally speaking the highest paying leads are in mortgage, loans, legal, and insurance. They are very valuable, as are credit card leads. You can also make leads for education institutions. Here is an example of one of my education related websites designed to collect leads: Degree in Criminology.
IMPORTANT
Collecting Leads Online for Long Term Business
Sometimes you can gain the most advantage by collecting the lead for yourself first.
Then you can constantly keep selling your list of leads on different but related offers. This approach is for people who want to build a long term residual income online.
For example, lets say I am promoting a loan offer. Before I send the person to the advertisers landing page I could offer them a free report on my own site teaching how to budget their money or whatever else I want to give them related to personal finances. Then I capture their email using a service like Aweber.
Aweber allows me to easily store email lists and send automatic messages to the list. If you do not have an email autoresponder I highly recommend you sign up to an autoresponder service like Aweber right now. It is only $1 for the first month.
By having a system like this in place now you will be able to collect thousands of leads for yourself then constantly re-sell them new but related offers.
Now in the future I can keep sending this person related CPA offers through email.
Let’s Talk About the Value of a Lead
In the case of a mortgage, one lead can generate a commission of thousands of dollars to a mortgage broker. An insurance or credit card account is worth recurring commissions potentially for many, many years. Even a ring tone lead has a long-term value, since the vendor will continue to market to that person over and over again, selling them many times what it costs to acquire them as a customer.
Marketing CPA affiliate offers is big, big business, and it is one of the best ways there is to monetize a website in my opinion. If you are looking for easy and lucrative ways to monetize a web site, CPA affiliation could be your answer – but let me be clear – you do not need a website to make serious money with CPA offers.
To really do well at CPA, you need to learn how to use traffic generation methods effectively, and know how to convince people to take the next action – which will result in your commission.
What Type of Offers Should You Promote?
There are several different kinds of CPA offers to promote. It is essential to evaluate these offers from the point of view of the revenue they would generate for you and the type of traffic you plan on using and whether you think you can create some type of angle so that you can sell the offer to your traffic. The most common types of CPA offers are free trials, filling in and submitting a form or e-mail & zip submits.
These offers are generally named after the action required under them.
“Free trial offers”
These generally are very profitable offers for both the CPA networks as well as YOU the CPA marketers.
The chances of the visitor clicking to the link and consenting to the offer are very high as long as you can presell the offer.
This is because a customer is offered the product completely free and he or she is required to pay only after the trial period is over. To get their product they often only have to pay $3-$5 for shipping.
Only the shipping charges are demanded, which means the initial investment by the customer is very low and if the product quality is really good he or she is likely to retain the product.
In recent years trial offers have taken a beating from FTC and many advertising places online do not allow anything related to trial offers. This is because some companies in the past were known to scam people into paying low trial fees, then they would instantly rack up huge credit card bills on these people without telling them the trial was over. There are not a lot of “trial” type offers anymore but some of them do still exist, but they must adhere to very strict guidelines.
The commission offered by the advertiser to the network is quite generous for such leads and eventually you as a marketer can get paid $40-$100. Moreover free trial offers are very easy to be promoted particularly if the product quality and reputation is good enough.
You as marketer get a high commission on products easy to sell by simply driving the customer to the landing page which make free trial offers amazingly popular.
E-mail submit and Zip code submit
These offers are among the other common type of CPA offers. The only action required on the part of the visitor is to enter his or her zip code or e-mail address and you get a commission!
Once they do this action, you as marketer are entitled to a payment of agreed commission. For obvious reasons the payouts in these offers are considerably lower as compared to free trial offers.
Normally, a marketer gets somewhere between $1 and $5 per lead but with little effort, you can promote these types of offers to a large crowd and can easily drive heavy volume of traffic to earn substantial income.
What is the Network EPC?
To see how the offer converts for other affiliates, some networks like Neverblue track EPC (earnings per click). So for example if you decide to set up a PPC campaign and the minimum bid to pay for clicks for your keywords is $0.98, the network EPC is however $0.7, you are more than likely to lose money.
A thought about EPC: You have to consider that a certain percentage of affiliates will use cold traffic, that converts much worse than other types of traffic. So you just have to see the network EPC as an average. If you are looking to send out the offer to your highly responsive list, your personal EPC will be much higher, while if you will use free ads, it will be lower. But you are not limited on how much money you make whatsoever. Just because an offer has a low EPC does not mean it is not going to convert for you.
Summary
This module was designed to provide you with a quick overview of what CPA is, and how you can benefit by becoming part of this fast paced, explosive marketplace.
Just like traditional affiliate marketing, you can quickly build a full time income with high converting CPA offers, combined with targeted landing pages and websites, but it will take a bit of time and effort.
I hope that this module has provided you with the basic information needed to enter the CPA arena, but I encourage you to continue learning about this exciting opportunity.
Action Items for Module 2
Consider signing up for an autoresponder service like Aweber. This is important when designing profitable campaigns, especially if you want to build your own list of leads. Once you have a list you can begin to build rapport and market to them. Once you have your own list of leads you will be in a much better position to make long term residual income from all your efforts.
Start looking over all the offers that are available through your CPA Network and start to think about which ones you think you would like to promote.
